Fox, in a bid to out-trump Trump, whose reality series The Apprentice has hit the ratings jackpot for NBC, has decided to woo megamogul Richard Branson for a reality show titled Branson's Big Adventure.

Pink has been cast as Janis Joplin in an indie biopic slated for a summer start date.

Punk'd is back. Nearly four months after the celeb-baiting show was retired, the Aston Kutcher fronted Punk'd will live on for a third season, bowing April 25.

Bob Dylan appears in a new series of commercials for Victoria's Secret. It's the first time in his 40-plus years that Dylan has appeared in an ad campaign, although his The Times They Are a Changin' was used in a Bank of Montreal commercial in 1996.

Sugar Ray is taking their act to the airwaves. The rock band will participate in On the Road, a reality show for Spike TV, The show, set to air this summer, follows eight contestants who go on tour with Sugar Ray. They compete for a job with a music label and a new Kia car.

Canadian-born singer Nelly Furtado's Forca has been chosen as the official song of the Euro 2004 soccer championship being held in Portugal.

Steven Soderbergh has replaced Terrence Malick as the director of a film about Cuban revolutionary Che Guevara. Che is set to star Benecio Del Toro in the leading role, with Javier Bardem, Benjamin Bratt, Ryan Gosling, and Franka Potente also attached to the project.

David Ellis, the director of Final Destination 2, revealed that a third Final Destination movie is in the works and it may be in 3-D.

Willem Dafoe will join the cast of xXx 2: State of the Union. The film stars Ice Cube, who will play a new character from Vin Diesel's in the first one. Samuel L. Jackson will be back to reprise his role as Augustus Gibbons. Dafoe will play George Deckert, a five-star general and secretary of defense.

TV's Lauren Graham (Gilmore Girls) and Faith Ford (Hope and Faith) have joined the cast of The Pacifier starring Vin Diesel. The action-comedy film is based on a screenplay by Thomas Lennon and Robert Ben Garent.

Ryan Pinkston from Punk'd is in negotiations to star in Slay the Bully. The movie tells the story of an eighth-grader who moves to a new town. He is immediately mistaken for having beaten the resident bully to a pulp, and a rematch is set for the wrestling ring.

Paramount Pictures has hired Stuart Beattie and John Enbom to write screenplays based on the Tom Clancy novels, Without Remorse and Rainbow Six. Like Clancy's Jack Ryan series, Paramount is hoping to bring to life these books featuring CIA character John Clark.

Thunderstruck, a new Australian feature comedy which tells the story of five fans who make a pact during AC/DC's Australian tour in 1991 that if one of them dies before they reach 40 the others will bury him beside the grave of AC/DC's late singer, Bon Scott, has been pre-selected for screening at the prestigious Cannes Film Festival.

Google will use its search technology and a large amount of data storage to launch a free e-mail service. Gmail will allow customers to keep about 1GB of messages, roughly 500,000 pages of e-mail and search through those messages using the familiar Google search interface.

As the end gets nearer for Friends, the hit series shows no signs of stopping its big-money gravy train. Warner Bros. has started shopping the series into a second round of syndication, starting in 2011 for a whopping $1 million an episode.

Bobby Brown is at work on a proposed reality TV series starring himself and possibly featuring his wife, Whitney Houston.